Revolut's Goal-Setting Playbook

Jan 09, 2026

∙ Paid

I have two friends.

Both have launched similar restaurants.

One went bankrupt in a year. Another one expanded his chain to 10 branches.

What’s the difference?

Assume they had same quality of food, category of cuisine, traffic/location and price points.

One is a visionary and was driven by a love of food and his belief.

Another one is a math guy. For him running a restaurant is an econometric modeling exercise.

You can’t build a successful business on pure belief and love for art.

There are too many moving variables to keep in mind.

If you try to gut-feel them, you’ll end up burning through your runway.

Now take Revolut. The company just recently hit a $75b EV at a secondary sell.

What’s their secret sauce? Let’s put a great product, PMF and marketing efforts aside.

It’s execution.

What’s the core component of their execution? It’s how they set and control goals.

While BigTech is loose (or should I say academic) about their goals, toying with KPIs and OKRs and alike, Revolut is religious about numbers.

It’s meritocratic yet highly competitive and intense.

The following article is based on excerpts from their real playbook and conversations with acquittances who work there.

🧬 Today’s Article

Revolut’s Org Playbook Library.
🔒 The Eight Rules of Effective KPIs. How Revolut set’s goals.
🔒 The Process Behind it (supplemented with my commentary). The brutally effective process and it’s potential caveats.

One of Nik Storonsky’s ventures is QuantumLight VC Fund.

In essence, it’s a company that makes investment decisions based on a multitude of parameters using AI.

According to open source data, it performs x2 better than top quartile VC funds.

But another curious aspect of the fund is that they have a playbook.

Each company that gets an investment (Lovable is one, btw) also gets an operating playbook that they have to adhere to.

The playbook is co-written by Nik Storonsky himself and is an essence of Revolut’s management ethos.

You can find the link here. It’s how to run a business from a 360 degree angle.

Hate to break it to you, but if you’re not a part of their VC portfolio, you won’t get access.

But we’ve gotten access to “Setting goals” part and we’ll break it down for our readers in a way that you can apply it to your org immediately.