I guess that it can be incredibly hard to distinguish it from dozens of worthless blogs. A person should attentively read the article and it still may be not enough. After that he must have an experience to understand that what you tell him is something different from staff he can read on a random medium blog.
From my perspective, a good way is to keep going through your personal brand. Maybe you can visit other podcasts as a guest besides of running your own podcast
As for conferences - it’s high effort, high impact, but little to no virality. This means in order to scale the impact, i need to scale my efforts accordingly.
Ppl are signing up for me and my expertise rather than the content itself.
Your efforts ideally should be asymmetric to your impact. This can only happen if the content is great and drives organic growth by itself.
And thank you so much for your work!
I really enjoy your blog!
I guess that it can be incredibly hard to distinguish it from dozens of worthless blogs. A person should attentively read the article and it still may be not enough. After that he must have an experience to understand that what you tell him is something different from staff he can read on a random medium blog.
From my perspective, a good way is to keep going through your personal brand. Maybe you can visit other podcasts as a guest besides of running your own podcast
Good luck!
Great advice and commentary! Thank you 🖤
Cool article! I wonder why you give up conferences as it has the highest acquisition rate?
Thanks!
As for conferences - it’s high effort, high impact, but little to no virality. This means in order to scale the impact, i need to scale my efforts accordingly.
Ppl are signing up for me and my expertise rather than the content itself.
Your efforts ideally should be asymmetric to your impact. This can only happen if the content is great and drives organic growth by itself.